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	<title>logo归档 - 布鲁文的蓝色奇想</title>
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		<title>那些隐藏在Logo下的潜在含义</title>
		<link>https://www.mrven.com/node/767</link>
					<comments>https://www.mrven.com/node/767#comments</comments>
		
		<dc:creator><![CDATA[Ven]]></dc:creator>
		<pubDate>Sat, 10 Jul 2010 09:09:42 +0000</pubDate>
				<category><![CDATA[闲扯杂谈]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[图片]]></category>
		<category><![CDATA[设计]]></category>
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					<description><![CDATA[<p>一个简单的Logo设计往往传递着很多潜在信息，作为一个设计师，我们需要能够察觉到这些隐藏的含义。本文将解释那些 [&#8230;]</p>
<p><a href="https://www.mrven.com/node/767">那些隐藏在Logo下的潜在含义</a>最先出现在<a href="https://www.mrven.com">布鲁文的蓝色奇想</a>。</p>
]]></description>
										<content:encoded><![CDATA[<p>一个简单的Logo设计往往传递着很多潜在信息，作为一个设计师，我们需要能够察觉到这些隐藏的含义。本文将解释那些伟大的Logo背后的<a href="http://cheweb.org/521.html">潜在含义</a>，希望这对你的将来的设计有帮助。</p>
<p>我在这里说明一下，老外对名称的首字母和缩写很在意，因此很多Logo都会隐藏的传递这两个信息。</p>
<h3>Amazon.com</h3>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image.png" target="_blank"><img decoding="async" style="display: inline; border-width: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb.png" border="0" alt="image" width="244" height="74" /></a></p>
<p>A和Z下面的箭头暗示着Amazon销售一切可销售的商品，这个箭头同时是个笑脸，让公司形象显得友好和亲切。</p>
<h3>Atlanta Falcons</h3>
<p>这个Logo是一只隼，同时也像字母F（Falcon的首字母）。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image1.png" target="_blank"><img fetchpriority="high" decoding="async" style="display: inline; border-width: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb1.png" border="0" alt="image" width="244" height="229" /></a></p>
<h3>Baskin Robbins</h3>
<p>这个Logo中包含了数字“31”，而“31”是他们之前的Logo。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image2.png" target="_blank"><img decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb2.png" border="0" alt="image" width="244" height="99" /></a></p>
<h3>Chick-Fil-A</h3>
<p><span id="more-767"></span>这个Logo把字母C（Chick-Fil-A的首字母）转化成了一只鸡的形象。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image3.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb3.png" border="0" alt="image" width="244" height="126" /></a></p>
<h3>City Direct</h3>
<p>这里的隐藏含义比较难发现：如果你注意Logo中的黑色部分，飞机是被字母“CD”（City Direct的缩写）包围着的。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image4.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb4.png" border="0" alt="image" width="244" height="128" /></a></p>
<h3>Eighty 20</h3>
<p>这个必须要好好解释一下：蓝色方块代表1，灰色代表0。整个logo的第一行其实是二进制数字1010000，转换成十进制就是80。而第二行是0010100，转换成十进制就是20。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image5.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb5.png" border="0" alt="image" width="244" height="124" /></a></p>
<h3>Families / Marriage</h3>
<p>在Fammilies的Logo中，字母“ili”看上去就像一家人：爸爸妈妈和孩子。</p>
<p>而在Marriage的Logo中，两个字母R对在一起，像面对面拉着手的两个人，象征了结合的夫妻二人。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image6.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb6.png" border="0" alt="image" width="244" height="196" /></a></p>
<h3>Fashion Center</h3>
<p>纽扣上的洞组成了字母F。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image7.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb7.png" border="0" alt="image" width="244" height="88" /></a></p>
<h3>FedEx</h3>
<p>有一个比较难找到的信息：字母E和x中间夹着的空白部分是个箭头，象征着联邦快递的精准与快速。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image8.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb8.png" border="0" alt="image" width="244" height="136" /></a></p>
<h3>Forkwire</h3>
<p>Forkwire是一家在线食物快递公司。Logo左部的图标是个“@”，代表在线；而这个@则由叉子和线（叉子柄的变形）组成，正好是Forkwire的缩写。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image9.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb9.png" border="0" alt="image" width="244" height="184" /></a></p>
<h3>Formula 1</h3>
<p>Logo中间夹着的白色部分是个“1”。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image10.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb10.png" border="0" alt="image" width="244" height="113" /></a></p>
<h3>Fort Worth Zoo</h3>
<p>“FW”两个字母变形成了一只大象。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image11.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb11.png" border="0" alt="image" width="244" height="157" /></a></p>
<h3>Goodwill</h3>
<p>Logo的左上部其实是个小写的字母“g”，这不仅是公司名的首字母，而且是个笑脸，让看到的人不知不决中就增加了对公司的好感。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image12.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb12.png" border="0" alt="image" width="189" height="244" /></a></p>
<h3>Gotham Books</h3>
<p>书本堆成了个摩天大楼。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image13.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb13.png" border="0" alt="image" width="244" height="89" /></a></p>
<h3>Hartford Whalers</h3>
<p>Logo上部蓝色的部分是鲸鱼的尾巴，中间灰色的是字母“H”，下方绿色部分是“W”。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image14.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb14.png" border="0" alt="image" width="244" height="184" /></a></p>
<h3>LG</h3>
<p>很多人坚信LG的logo是个变形的吃豆人！</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image15.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb15.png" border="0" alt="image" width="174" height="244" /></a></p>
<h3>Milwaukee Brewers</h3>
<p>这是一直棒球队的Logo。手套其实是由“M”和“b”两个字母组成</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image16.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb16.png" border="0" alt="image" width="244" height="196" /></a></p>
<h3>Missouri Westen State University</h3>
<p>Logo上的鹰是这所大学的吉祥物，另外鹰的轮廓其实就是密苏里州在地图上的形状。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image17.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb17.png" border="0" alt="image" width="244" height="223" /></a></p>
<h3>Mosleep</h3>
<p>Mosleep是一个研究睡眠问题的医生组织。Logo的上半部是字母“M”，下半部是个床。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image18.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb18.png" border="0" alt="image" width="244" height="128" /></a></p>
<h3>NBC</h3>
<p>NBC的logo是一只孔雀，而这只孔雀正代表了公司的座右铭：往前看，不要往后看（外表光鲜亮丽，里面一团糟是么⊙﹏⊙）。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image19.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb19.png" border="0" alt="image" width="244" height="236" /></a></p>
<h3>Pakuy</h3>
<p>由一个打开的盒子形成的字母“P”，同时暗示了公司是做包装行业的。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image20.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb20.png" border="0" alt="image" width="244" height="89" /></a></p>
<h3>Piano Forest</h3>
<p>远看是钢琴键，近看是树林。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image21.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb21.png" border="0" alt="image" width="244" height="128" /></a></p>
<h3>Schizophrenic</h3>
<p>schizophrenic是精神分裂的意思，logo往左看是个笑脸，往右看是个哭脸，果然精神分裂。。。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image22.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb22.png" border="0" alt="image" width="244" height="122" /></a></p>
<h3>To Beat or Not to Beat?</h3>
<p>皮带弯曲成了一个问号，正好代表着：打还是不打？</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image23.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb23.png" border="0" alt="image" width="229" height="244" /></a></p>
<h3>Toblerone</h3>
<p>一只正在爬马特峰的熊。马特峰就是Toblerone巧克力的发源地。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image24.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb24.png" border="0" alt="image" width="244" height="188" /></a></p>
<h3>Unilever</h3>
<p>“U”中的每一个小图案都代表了联合利华的业务重点，如：衬衫（在右下，心的下面）表示“服装”，代表干净洗涤与穿着整洁。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image25.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb25.png" border="0" alt="image" width="244" height="184" /></a></p>
<h3>Via Rail Canada</h3>
<p>Logo的中间代表铁路。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image26.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb26.png" border="0" alt="image" width="244" height="106" /></a></p>
<h3>WSU</h3>
<p>一只美洲狮，同时包含了“WSU”三个字母。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image27.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb27.png" border="0" alt="image" width="244" height="244" /></a></p>
<h3>Yoga Australia</h3>
<p>如果你仔细看，姑娘腿和手中间的空白正好是澳大利亚大陆的形状。</p>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/07/image28.png" target="_blank"><img loading="lazy" decoding="async" style="display: inline; border: 0px;" title="image" src="https://www.mrven.com/wp-content/uploads/2010/07/image_thumb28.png" border="0" alt="image" width="244" height="145" /></a></p>
<p><a href="https://www.mrven.com/node/767">那些隐藏在Logo下的潜在含义</a>最先出现在<a href="https://www.mrven.com">布鲁文的蓝色奇想</a>。</p>
]]></content:encoded>
					
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			<slash:comments>28</slash:comments>
		
		
			</item>
		<item>
		<title>Ubuntu的新界面会引来更多用户吗？</title>
		<link>https://www.mrven.com/node/369</link>
					<comments>https://www.mrven.com/node/369#comments</comments>
		
		<dc:creator><![CDATA[Ven]]></dc:creator>
		<pubDate>Sat, 03 Apr 2010 13:52:43 +0000</pubDate>
				<category><![CDATA[互联网]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[ubuntu]]></category>
		<category><![CDATA[ui]]></category>
		<guid isPermaLink="false">http://cheweb.org/369.html</guid>

					<description><![CDATA[<p>Ubuntu 10.4版（代号Lucid Lynx）大幅修改了外观，任何你能想到的东西，如Logo，用户界面， [&#8230;]</p>
<p><a href="https://www.mrven.com/node/369">Ubuntu的新界面会引来更多用户吗？</a>最先出现在<a href="https://www.mrven.com">布鲁文的蓝色奇想</a>。</p>
]]></description>
										<content:encoded><![CDATA[<p>Ubuntu 10.4版（代号Lucid Lynx）大幅修改了外观，任何你能想到的东西，如Logo，用户界面，配色方案（不再是屎黄色）都做了彻头彻尾的改变。这一版本将于本月29号正式发布。</p>
<p>Ubuntu已经是最流行的Linux桌面发行版了，不知道这次界面修改会不会让Ubuntu再次掀起流行风暴。但不管怎么说，软件的外观总是非常重要的一个环节，尤其是当你想从别人那里“偷”来更多用户时。</p>
<h3>新外观</h3>
<p>Ubuntu的新界面时尚感很强。在Ubuntu的<a href="https://wiki.ubuntu.com/Brand" target="_blank" rel="noopener">Brand页面</a>中，从2004到2010年以来一直都是“human”主题，而新版的主题则更换为了“light”。</p>
<p>这里我们并不讨论logo和UI上的设计细节，下面仅把新老版本对照展示出来，各位看官自行评价。</p>
<h3>Logo的对比</h3>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/04/ubuntu_logo_new.jpg"><img loading="lazy" decoding="async" title="" style="border-top-width: 0px; display: inline; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" height="146" alt="" src="https://www.mrven.com/wp-content/uploads/2010/04/ubuntu_logo_new_thumb.jpg" width="244" border="0" /></a> </p>
<p> <span id="more-369"></span>  </p>
<h3>UI的对比</h3>
<p><a href="https://www.mrven.com/wp-content/uploads/2010/04/ubuntu_ui_new.jpg"><img loading="lazy" decoding="async" title="" style="border-top-width: 0px; display: inline; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" height="244" alt="" src="https://www.mrven.com/wp-content/uploads/2010/04/ubuntu_ui_new_thumb.jpg" width="167" border="0" /></a> </p>
<p>如您所见，这应该算是Ubuntu史上最大的一次外观革命了。Ubuntu设计小组仍然在对细节进行改动，所以最终发布出来的版本可能和上图有些区别。</p>
<h3>界面和流行度</h3>
<p>正如文章开头所说，我们最有兴趣的是这次界面革命是否会影响Ubuntu的流行度，是否会吸引来更多的用户。</p>
<p>虽然界面的美丑只是用户在进行选择时的参考因素之一，但没人能否认这的确是个相当重要的因素。如果Ubuntu（以及其他Linux发行版）想要吸引更多常规用户，只靠提高可用性还不够，还需要看起来“赏心悦目”。</p>
<p><a href="https://www.mrven.com/node/369">Ubuntu的新界面会引来更多用户吗？</a>最先出现在<a href="https://www.mrven.com">布鲁文的蓝色奇想</a>。</p>
]]></content:encoded>
					
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			<slash:comments>5</slash:comments>
		
		
			</item>
		<item>
		<title>Google的万圣节logo</title>
		<link>https://www.mrven.com/node/707</link>
					<comments>https://www.mrven.com/node/707#respond</comments>
		
		<dc:creator><![CDATA[Ven]]></dc:creator>
		<pubDate>Sat, 31 Oct 2009 02:24:09 +0000</pubDate>
				<category><![CDATA[杂七杂八]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[万圣节]]></category>
		<category><![CDATA[图片]]></category>
		<guid isPermaLink="false">http://cheweb.org/?p=75</guid>

					<description><![CDATA[<p>似乎是Google首次发布带变化的logo，很好玩。不过，这logo在google.cn上也能看到，这算文化入 [&#8230;]</p>
<p><a href="https://www.mrven.com/node/707">Google的万圣节logo</a>最先出现在<a href="https://www.mrven.com">布鲁文的蓝色奇想</a>。</p>
]]></description>
										<content:encoded><![CDATA[<div id="attachment_76" style="width: 330px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-76" class="size-full wp-image-76" title="clickortreat1" src="https://www.mrven.com/wp-content/uploads/2009/10/clickortreat1.gif" alt="clickortreat1" width="320" height="138" /><p id="caption-attachment-76" class="wp-caption-text">开始很普通</p></div>
<div id="attachment_77" style="width: 330px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-77" class="size-full wp-image-77" title="clickortreat2" src="https://www.mrven.com/wp-content/uploads/2009/10/clickortreat2.gif" alt="我点！咦？怎么有变化？" width="320" height="138" /><p id="caption-attachment-77" class="wp-caption-text">我点！咦？怎么有变化？</p></div>
<div id="attachment_78" style="width: 330px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-78" class="size-full wp-image-78" title="clickortreat3" src="https://www.mrven.com/wp-content/uploads/2009/10/clickortreat3.gif" alt="再点！" width="320" height="138" /><p id="caption-attachment-78" class="wp-caption-text">再点！</p></div>
<div id="attachment_79" style="width: 330px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-79" class="size-full wp-image-79" title="clickortreat4" src="https://www.mrven.com/wp-content/uploads/2009/10/clickortreat4.gif" alt="啊...糖都被吃完啦..." width="320" height="138" /><p id="caption-attachment-79" class="wp-caption-text">啊...糖都被吃完啦...</p></div>
<p>似乎是Google首次发布带变化的logo，很好玩。不过，这logo在google.cn上也能看到，这算文化入侵么？</p>
<p><a href="https://www.mrven.com/node/707">Google的万圣节logo</a>最先出现在<a href="https://www.mrven.com">布鲁文的蓝色奇想</a>。</p>
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